PURPOSE RESOURCES LEVEL: A

The Conscious Capitalism Field Guide, published by Harvard Business Review Press in 2018, is a great place to start your journey. As a starting point to develop Higher Purpose at Level A, we suggest you cover chapters 3 - Introduction to Organizational Purpose and 4 - Discovering Your Purpose, in addition to the resources offered below.

You can acquire your copy in all major book stores or at amazon.com. It is also available for Kindle and other major eBook devices. For more information on the Conscious Capitalism Field Guide, access the book website.

INTRODUCTION TO HIGHER PURPOSE

This video was produced by Conscious Capitalism, Intl as a brief introduction to the principle of Higher Purpose. It offers an initial taste of what Higher Purpose represents for an organization. 2 minutes

HOW GREAT LEADERS INSPIRE ACTION 

In this TEDx Talk, Simon Sinek explores what he refers to as "The Golden Circle," which explains the importance of understanding "why" companies do what they do and the impact of this approach on their performance and engagement. 18 minutes

WHAT IS PURPOSE?

Roy Spence, co-founder and CEO of GSD&M and author of the book It's Not What You Sell, It's What You Stand For, shares the importance of organizational purpose, how to define it, and how to articulate it. 5 minutes

WHAT IS PURPOSE IN BUSINESS

John Mackey, Co-founder and CEO of Whole Foods Markets, and R. Ed Freeman, professor of Ethics in the Darden School of Business, explore the importance of purpose in business and how to define it with, and provides examples of various business's purposes. 6 minutes

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