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Welcome to the Home Page of the ESG Activator

This is a special edition from the Conscious Business Activator developed to expand the impact of your organization.

Image attribution: ashes-sitoula-32544-unsplash

These are the 3 Foundations of our ESG Activator:

Fundamentals of Conscious Capitalism

The philosophy underlying the ultimate change of business leads us to what we call a more conscious capitalism.

At this foundation we will explore 5 fundamentals of conscious capitalism:

a) Evolutionary Purpose

b) Stakeholder Interdependence

c) Responsible Culture

d) Caring Leadership

e) Value Creation

B Lab
Self Assessment

B Lab has developed a free self assessment that is one way to measure the level of consciousness of your organization through 6 categories within the assessment:

i) Business Model

ii) Governance

iii) Environment

iv) Communities

v) Customers

vi) Workers


Sustainable Development Goals

United Nations has upgraded its 8 Millennial Development Goals to a more comprehensive collection of 17 different areas of measurement named Sustainable Development Goals.

We believe that this all starts with a SDG Zero - Consciousness,  that can be offered by the two previous foundations to strengthen the business upgrade journey.



The Conscious Business Activator was developed by Thomas Eckschmidt (CC Brazil, ReFrame Consulting and HappyForce), Amy Powell (CC Portland and Business on Purpose) and Steve Havill (CC Bay Area and Conscia Ventures) under the concept of Open Source content aligned with the Creative Commons principles.  

We invite the Conscious Business community to contribute and collaborate on the development and improvement of this tool and content. Please follow the rules of engagement (see button below) if you wish to coauthor a version of this material to address your specific community needs. Make sure any changes are properly shared and referenced. 

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Activador de los Negocios Conscientes -
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We’d like to dedicate this CC Activator to the men and women who, in the beginning, gave their time, energy and wisdom to activate this movement. They held the space through their writing, speaking, organization, practices and passion so the rest of us could find our way to a more conscious capitalism. You are honored as the true Mothers and Fathers of this amazing, liberating movement.


Our deepest gratitude goes to:

  • John Mackey 

  • Raj Sisodia

  • Doug Levy 

  • Jeff Klein 

  • Julie Van Amerongen 

  • Shubhro Sen 

  • Kip Tindell 

  • Ed Freeman 

  • Rand Stagen 

  • Timothy Henry

  • Jeff Cherry

  • Laura Roberts 

  • David Wolfe 

  • Philomena Blees



Conscious Business Journey

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