PURPOSE RESOURCES LEVEL: B

The Conscious Capitalism Field Guide, published by Harvard Business Review Press in 2018, is a great place to start your journey. To continue your journey of Higher Purpose at Level B, we suggest you cover chapters 5 - Articulating Your Purpose, in addition to the resources offered below.

 

You can acquire your copy in all major book stores or at amazon.com. It is also available for Kindle and other major eBook devices. For more information on the Conscious Capitalism Field Guide, access the book website.

 

LESSONS IN PURPOSE

This video from The Purpose Institute presents Roy Spence, the CEO and co-founder of GSD&M and author of the book It's Not What You Sell, It's What You Stand For, exploring the difference between a corporate purpose, mission and vision. 2 minutes

BUSINESS IS ABOUT PURPOSE

Dr. Ed Freeman, Professor of Ethics and Philosophy at the Darden School of Business, explores the idea of higher purpose in business in this TEDx Talk. 18 minutes

BOOK SUGGESTIONS

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