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A practical guide to determine your first 3 action steps to activate the
4 fundamentals of conscious business

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These are the 4 Fundamentals of a Conscious Business:


Elevating humanity through business begins with knowing why your company exists. Without this, you have no compass to find and stay focused on your True North. Businesses should exist for reasons beyond just making a profit. We see profit as a necessary means to achieving your purpose—not as an end in and of itself.


To achieve your purpose, it is essential to value and care for EVERYONE who touches your business. This includes your employees, customers, suppliers, partners, investors, community, environment, and sometimes even your competition. Motivate all stakeholders by creating “win-win-win” outcomes for everyone impacted by your business decisions.



Conscious businesses cannot exist without conscious leaders. These courageous, pioneering men and women understand that their role is to serve the purpose of the business, to support its people and to create value for all stakeholders. They intentionally cultivate a conscious culture of trust and care, rejecting a zero-sum view of business and seeking creative, synergistic solutions.



The culture of your business is its heartbeat. Without a healthy one, the business will not thrive. Cultures are as unique as the people who comprise them, but commonalities of a conscious culture include trust, authenticity, caring, transparency, integrity, learning, and empowerment. How’s that for a great place to work?



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The Conscious Business Activator was developed by Thomas Eckschmidt (CC Brazil, ReFrame Consulting and HappyForce), Amy Powell (CC Portland and Business on Purpose) and Steve Havill (CC Bay Area and Conscia Ventures) under the concept of Open Source content aligned with the Creative Commons principles.  

We invite the Conscious Business community to contribute and collaborate on the development and improvement of this tool and content. Please follow the rules of engagement (see button below) if you wish to coauthor a version of this material to address your specific community needs. Make sure any changes are properly shared and referenced. 

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Activador de los Negocios Conscientes -
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We’d like to dedicate this CC Activator to the men and women who, in the beginning, gave their time, energy and wisdom to activate this movement. They held the space through their writing, speaking, organization, practices and passion so the rest of us could find our way to a more conscious capitalism. You are honored as the true Mothers and Fathers of this amazing, liberating movement.


Our deepest gratitude goes to:

  • John Mackey 

  • Raj Sisodia

  • Doug Levy 

  • Jeff Klein 

  • Julie Van Amerongen 

  • Shubhro Sen 

  • Kip Tindell 

  • Ed Freeman 

  • Rand Stagen 

  • Timothy Henry

  • Jeff Cherry

  • Laura Roberts 

  • David Wolfe 

  • Philomena Blees



Conscious Business Journey

Latin America

Conscia Ventures

Bay Area, CA

Business on Purpose

Portland, OR

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