VALUE RESOURCES LEVEL: C
The book "Jornada ao Capitalismo Consciente, published by CBJ in 2019 , is a great place to start your journey. As a starting point to develop Conscious Value at Level C, we suggest you cover chapter 10 - Value Creation through non financial Values, in addition to the resources offered below.
You can acquire your copy in all major book stores or at amazon.com.
INTRODUCTION TO CONSCIOUS CULTURE
This video was produced by Conscious Capitalism Intl to explore the principle of Conscious Culture. A Conscious Culture fosters love and care and builds trust between a company's team members and its other stakeholders. Conscious Culture is an energizing and unifying force that truly brings a conscious business to life. 2 minutes
THE CREATION OF CONSCIOUS CULTURE
Michael Strong's TEDx talk explores the importance of creating a conscious culture. 18 minutes
HOW SOUTHWEST AIRLINE BUILT ITS CULTURE
Herb Kelleher, CEO of Southwest Airlines, shares how Southwest is consistently ranked as one of the best places to work. From recruitment to retention, Kelleher shares tips for building a people-empowered culture and the secrets behind the airline's success. 5 minutes
TRUST, MORALITY AND OXYTOCIN
Neuroeconomist Paul Zak shares that morality is formed in the brain. Zak explains why he believes oxytocin (he calls it "the moral molecule") is responsible for trust, empathy, and other feelings that help build a stable society. 15 minutes