VALUE RESOURCES      LEVEL: B

The Conscious Capitalism Field Guide, published by Harvard Business Review Press in 2018, is a great place to start your journey. As a starting point to develop Conscious Culture at Level A, we suggest you cover chapter 11 - Introduction to Conscious Culture, in addition to the resources offered below.

You can acquire your copy in all major book stores or at amazon.com. It is also available for Kindle and other major eBook devices. For more information on the Conscious Capitalism Field Guide, access the book website.

INTRODUCTION TO CONSCIOUS CULTURE

This video was produced by Conscious Capitalism Intl to explore the principle of Conscious Culture. A Conscious Culture fosters love and care and builds trust between a company's team members and its other stakeholders. Conscious Culture is an energizing and unifying force that truly brings a conscious business to life. 2 minutes

THE CREATION OF CONSCIOUS CULTURE

Michael Strong's TEDx talk explores the importance of creating a conscious culture. 18 minutes

HOW SOUTHWEST AIRLINE BUILT ITS CULTURE

Herb Kelleher, CEO of Southwest Airlines, shares how Southwest is consistently ranked as one of the best places to work. From recruitment to retention, Kelleher shares tips for building a people-empowered culture and the secrets behind the airline's success. 5 minutes

TRUST, MORALITY AND OXYTOCIN

Neuroeconomist Paul Zak shares that morality is formed in the brain. Zak explains why he believes oxytocin (he calls it "the moral molecule") is responsible for trust, empathy, and other feelings that help build a stable society. 15 minutes

BOOK SUGGESTION

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