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Evolutionary Purpose

The Conscious Capitalism Field Guide, published by Harvard Business Review Press in 2018, is a great place to start your journey. As a starting point to develop Higher Purpose at Level A, we suggest you cover chapters 3 - Introduction to Organizational Purpose and 4 - Discovering Your Purpose, in addition to the resources offered below.

You can acquire your copy in all major book stores or at It is also available for Kindle and other major eBook devices. For more information on the Conscious Capitalism Field Guide, access the book website.


This video is a brief overview of Frederic Laloux book, Reinventing Organizations, from which we share the terminology of Evolutionary Purpose. It is about 9 minutes long and allow us to have an insight of how organizations evolve and why purpose allow us to keep evolving.


TOMS was founded in 2006 by Blake Mycoskie, who was inspired during a trip to Argentina to start a different kind of business. There he observed extreme poverty, adverse health conditions and children walking without shoes. Wanting to help, an idea came to him, a commitment to give a pair of new shoes to a child in need, for every pair sold. One for One.

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