PURPOSE

RESOURCES LEVEL: C

SOUTHWEST AIRLINES: A CASE STUDY

This is a 7 minutes video is the result of a case study produced by  Atulya Manuraj, IIT Kanpur under the internship with professor Sameer Mathur, IIML.  

PURPOSE DRIVEN REVITALIZATION

This 18 minutes video from TEDxManhattanBeach, Haley Rushing presents her case for a purpose driven life and the increased vitality and happiness that purpose can bring to both individuals and organizations. A key factor that was identified in the Blue Zone research was that people need a sense of purpose to live life to the fullest.

STRATEGY GENIUS OR COMMON SENSE?

In this 8 minutes video a news anchor shares how year after year, Southwest wins awards for customer service, consistent profitability, one of the best companies in the U.S. to work for. learn here what the secret is.

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John Mackey, Cofounder and CEO of Whole Foods Markets explores what is the purpose in a business and in who defines it with examples of different purposes of different businesses a 6 minutes video with R. Ed Freeman. 

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Ed Freeman, Professor with a PhD in Philosophy explore the idea of business having a deeper purpose in this 17 minutes TEDx Talk that took place in Charlottesville.  

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