PURPOSE

RESOURCES LEVEL: B

PURPOSE vs. MISSION vs. VISSION

This is a 2 minutes video from The Purpose Institute presents Roy Spence the CEO and co-founder of GSD&M, and author of "it is not what you sell, It is why you do it" explores the difference between a corporate purpose, mission and vision .

DIFFERENCE BETWEEN YOUR PURPOSE, YOUR MISSION AND YOUR VISION

This video is a 3 minutes video in which Lorna Li, the Chief Evolutionary Officer of EntrepreneursForAChange.com shares her perspective on the differences of a business purpose and its mission and vision.

SOUTHWEST AIRLINES: OUR PURPOSE AND VISION

This 13 minutes video official Southwest Airlines video share their perspective on what is their purpose and their mission as a business through employees and leaders testimonies.

LA STORIES

This 2 minutes video shares a story of L.A. Kitchen, who recovers fresh fruits and vegetables to fuel a culinary arts job training program for men and women coming out of foster care and older men and women returning from incarceration. Hear more from CEO, Robert Egger on their business and what they are doing to serve healthy meals to seniors in Los Angeles.

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